T-Shirts and Souvenirs in Taos

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T-Shirts and Souvenirs in Taos

Not all of it is turquoise magnets. A guide to what is actually worth buying as a souvenir in Taos, where the good T-shirts are, and what to skip.

What's Worth Buying

Shop Description Address and Hours Phone Website
I Love Taos Co T-shirt store with Taos-themed apparel and souvenirs. 115 E Plaza E. Closes 5 PM. 575-758-8565
Coyote Club Quintessential Taos T-shirts around $15. 118 S Plaza. Closes 5 PM. 575-758-5405
Taos Trading Co Gift shop with T-shirts and souvenir magnets. 115 N Plaza. Closes 5 PM. 575-758-3012
Made In New Mexico Everything made in New Mexico: food, T-shirts, gifts, and crafts. 127 N Plaza. Closes 5 PM. 575-758-7709

The souvenirs worth taking from Taos are not the ones that say Taos on them. They are the things made here or from here that do not exist anywhere else: Chimayo red chile in bags or ristras, pinon coffee, blue corn meal, local honey, a micaceous pot from a Pueblo artisan, a print from a working gallery, a piece of silver from a maker at the Pueblo.

The T-shirts worth buying are the ones from local institutions: Taos Ski Valley, Taos Mesa Brewing, local shops with designs that are actually good. Several of the boutiques around the Plaza carry T-shirts that are well-made and not embarrassing. The ones to avoid are the printed-in-bulk tourist market shirts sold in high volume at highway shops.

What to Skip

Dream catchers made in the Philippines. Mass-produced pottery labeled as "Southwestern style." Jewelry sold as Native American with no documentation of the maker. Anything that could have been bought at any tourist shop in any western town.

The rule is simple: if it could have been made anywhere or is not made here, it is not a Taos souvenir. It is a souvenir of tourism generally. The real things are available in Taos if you look for them.

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