Taos-based apparel and merchandise brand built around the town's 6,969-foot elevation, with T-shirts, hoodies, hats, stickers, and other Taos-themed goods available through its online store.
Taos State University is a mythical Taos institution: University of the Mind, Home of the GoDogs, founded a long time ago. Tees, hoodies, and TSU gear are sold through its online store.
Independent Taos documentary project following local muralists and street artists, with an online shop selling original T-shirts, long-sleeves, hoodies, and stickers that fund the film.
The T-shirts worth buying are the ones from local institutions: Taos Ski Valley, Taos Mesa Brewing, and Taos State University, plus a handful of Plaza boutiques with well-made designs. Skip the printed-in-bulk shirts sold at highway-side tourist shops.